UK Climate Ad Too 'Scary' for Kids?

Source: AOL News

Posted: 11/02/09 2:58PM

Filed Under: Environment

A $10 million (Cdn) government ad warning about the consequences of climate change is causing a stir in the United Kingdom.

The controversial TV spot, ostensibly targeted at children, has been called misleading and too "scary" for kids, the BBC reports.

Britain's Advertising Standards Authority has received more than 300 complaints about the "bedtime stories" ad. The watchdog says it is investigating the commercial over its numerous claims about climate change. It is also examining whether the ad complies with taste and decency rules.

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